Our lunch, sponsored by Unilever, will feature the exclusive unveiling of the results of a Wharton School Future of Advertising Project study called “The Secrets of Viral Ads.” The study focused on over 70 ads, including videos from Old Spice, Microsoft, Google, Nike, Chevrolet, Volkswagen, and Evian. Its findings will provide groundbreaking insights into how brands can capture audiences and earn buzz in the highly competitive realm of online video marketing.
Questions to be answered: What are the key determinants of successful viral ads? What do we know about successful viral ads? Do viral strategies yield actual business results?
Plus, all those who join us for lunch will enjoy a free ice cream dessert bar courtesy of Magnum Gourmet Ice Cream!